We were approached 2-3 weeks before the company launch and set the task of developing a brand and positioning it in the market. There was already a logo in place. Our task would be to work around this and create a competition beating appearance in a very competitive market, in addition to a strap line/slogan to be used across all marketing material.
We focused on comments and feelings such as 'the ease of life', 'relaxation', 'how easy life could be', 'what if' etc. We wanted to visually show what Excellium do; with its no hassle online, 'what you see is what you get' system, your personal finance does become easy.
We chose a solution that played on fields and flowers yet forwarded cool contemporary images in contrast to the static approaches evident in the rest of their market. We developed open space, bright colour equally balanced against a blue/black colour base, made simple with neat typography and classic font choices.
The result is a stunning, bright, fun and easygoing solution that is visually extremely powerful.