Brand & Identity - Stagecoach

Having completed the build of the Stagecoach online ordering site for their franchise network, we set about rebranding them from top to bottom. This included an overhaul of their identity with a thorough set of brand guidelines, followed by redesigning their marketing materials and web presence.

The new brand focuses on showing the diversity of activities on offer at Stagecoach schools through exciting and vibrant imagery. The materials themselves encompass print, direct mail, advertising, outdoor media and everything in between, meaning that it's never been easier for a Stagecoach school to market themselves.

Finally, we also redesigned the websites for Stagecoach and all of their satellite brands, including Sportscoach, the Stagecoach Agency, and Stagecoach TV, making it easier than ever for users to find their local schools and book a class. After a successful deployment in the UK, the new brand is currently being rolled out in the USA, Canada, South Africa and Europe.